CONTROL IS EVERYTHING…WHEN IT COMES TO YOUR NAME AND PERSONAL DATA

The goal of The Dunning Letter is to create a grass-roots movement that will mandate consumer control over their names and personal data. It will also require compensation to the name-holder each time this sensitive data is sold. There are three ways to accomplish this: (A) Pass federal legislation giving consumers the control; (B) Through this grass-roots effort, form an alliance between consumer/business/government to grant control; (C) Establish consumer sensitive data as a form of media like broadcast, print, Internet, with the same individual control and compensation to the name-holder. Data brokers and other junk mail companies gross $4 billion annually selling names and private information. These same data brokers of the ChoicePoint variety are the very companies responsible for some of the major breaches. It is time to franchise this movement nationwide and enlist the commitment of the American public to stand up for their right to privacy.