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Thursday, February 15, 2007


Damon Darlin in his article, “Don’t Call. Don’t Write. Let Me Be,” makes a statement that much of the public supports. Why should we receive mail, telephone calls, and e-mail we do not want? We have the FTC “Do-Not-Call” list, some flimsy attempts at halting spam, but the mail keeps assaulting our households with few or no restrictions. Unless…we grant consumers control over their names and personal data. In addition to stopping ID theft in its tracks, the procedure I envision would let you specify your interests, and the junk mailers would deliver only what you wanted. Colorado has proposed a “Do Not Mail” list, but this cannot be solved on a state-by-state basis; it must be nationwide to work. Besides, the companies you really don’t want the junk mail from don’t even use the do-not-mail lists. Another upside is the enormous paper savings; 98 out of one hundred pieces of junk mail go in the trash. This is really a no-brainer.

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